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- regulations to ensure quality control, labeling of nicotine (or other drug) and ingredients of cartridges, and guard against poor designs - cheap knockoffs, which may give burnt plastic vapor. - regulations to minimize the landfill issue, guard against excessive production of disposables, encourage refillable-re loadable cartridge concepts Regulations need to avoid false morality of disdain for e cigarettes over other forms of nicotine administration (patches, gums, etc) - focus should be strictly health related.  E cigarettes being vaporizers should be exempt from anti-smoking rules, and should certainly be allowed to be advertised including on TV.   Groups as Tobacco Free Kids alas, are on the wrong side of the issue on e cigarettes , just as they are with their weird opposition to having cigarette ingredients labeled.

Since about June 1, 2013 I am seeing e cigarette commercials on television- a surreality given that cigarette ads last appeared on TV in 1971   http://www.drugfree.org/join-together/tobacco/e-cigarettes-could-eventually-become-leading-tobacco-product-expert-says E-Cigarettes Could Eventually Become Leading Tobacco Product, Expert Says By Join Together Staff | August 9, 2012 | 7 Comments | Filed in Tobacco   E-cigarettes, currently a small but growing part of the tobacco market, eventually could surpass traditional cigarettes to become a leading tobacco product, one industry expert says. “While difficult to predict, we think it is possible that consumption of [electronic cigarettes] could outpace traditional cigarettes over the next decade, especially given the rapid pace of innovation and consumers’ demand for reduced harm products,” Bonnie Herzog, Managing Director of Beverage, Tobacco and Co...