Angelo Francois Mariani b. December 17, 1838 - d. April 1, 1914 http://alcoholanddrugshistorysociety.files.wordpress.com/2010/11/shad-23-1-smith1.pdf Perhaps the best way to explain Mariani’s success, however, is the examination of Mariani and Company’s promotional materials and published consumer responses in the United States from 1886 to 1910. It seems clear that Mariani’s wine, and its many imitators, were quite popular in the United States during these years. Actual business records of the company do not seem to exist, but at least one unique source exists: The Efficacy of Coca Erythroxylon: Notes and Comments by Prominent Physicians , a Mariani pamphlet published in 1888 and apparently distributed as promotional material. Its contents include published letters from numerous doctors across the United States praising Mariani wine. 24 Of course, this data is not as reliable as say, sales figures, and certainly there could be letters received by the company that were unpublished. How...
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